The IPA has announced the release of the 2024 IPA TouchPoints Planner, the industry’s leading cross-media planning tool, providing cross-media reach and frequency calculations for your media plans. Using media consumption insights from the IPA TouchPoints diary data as a foundation, all major media currencies—Barb, RAJAR, UKOM, PAMCO, JICMAIL, ROUTE, JICREG, and more—are fused or modeled by RSMB onto the IPA TouchPoints SuperHub.

The outcome is a powerful, multi-media, cross-platform planning dataset that delivers a holistic view of how your audience engages with media, allowing you to make more confident and effective media choices, for example:

• ‍Holistic Media Planning: It helps media planners and advertisers see how various touchpoints (media channels) such as TV, radio, print, digital, out-of-home, and social media, fit into the daily lives of consumers. Planners can see when and where different media are consumed and how they overlap, which allows them to develop media strategies that align with consumer behavior.‍
• Generating Cross-Media Insights: it allows for cross-media analysis, showing how different media platforms interact and complement each other. It helps planners to understand the synergies between various media channels and determine the most effective combinations to reach their target audience.
• Contextual and Moment-Based Targeting: The data includes not only what media people consume, but also when and in what context they consume it. This helps brands create strategies that are more aligned with the mood, mindset, and behaviors of consumers at particular times of the day, leading to more personalised and effective media plans.
• Optimising Media Spend: By understanding the daily habits and media touchpoints of consumers, advertisers can better allocate their budgets to the most effective channels. The TouchPoints planner helps media planners optimise their media mix to improve ROI by ensuring that they are targeting the right people at the right time with the right message.
• Segmentation and Targeting: TouchPoints data may be segmented into different demographic and behavioral groups, which allows for detailed targeting. Planners can focus on specific audience segments, such as age groups, regions, income levels, or interests, and tailor their media plans accordingly.

To find out more about the IPA TouchPoints Planner please contact the IPA or a TouchPoints data processing bureaux.

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