Media Agencies and RSMB

Media Agencies strive to achieve the best possible planning, targeting and cost-effective results for their clients and in a competitive market this is a process of continuous improvement and innovation.

How RSMB can help

Media Agencies rely on statistical models to integrate datasets and RSMB provides a range of solutions to enhance planning, targeting and evaluation:

• For Planning and Targeting we can undertake bespoke fusions for you or provide access to our SaaS Data Fusion Platform which will enable you to use our fusion methodologies in house. We can also clean your datasets and model gaps in data
• For Post Campaign Evaluation we can develop cross-media models to deduplicate reach and assess performance
• To Reassure your Clients we can independently evaluate your own methodologies

With unrivalled expertise in all the major media measurement datasets, as well as cross-media solutions such as CFlight and VID models (as used in the WFA North Star initiative / Project Origin), we are in an unique position to provide consultancy to help you deliver the best possible performance across your activity.

Results you can expect

After projects such as data cleaning and data fusion, the quality of your datasets will be improved leading to better results for your clients. Where we evaluate your own solutions, you will be able to provide independent reassurance to clients that your methodologies do deliver what you promise.