Turn Your Data into a True Asset

Your data is valuable—are you making the most of it? RSMB’s Fusion Platform helps you unlock its full potential, turning data into a key asset for your business.

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What does RSMB Fusion do?

RSMB Fusion uses robust statistical techniques to allow you to fuse together different datasets in order to create an enriched dataset that can deliver more powerful insights. Think about merging TV viewing data with lifestyle surveys; by combining these, you get a more complete picture that can drive real business results.

Being a statistical solution based on probabilities, RSMB Fusion doesn't use personally identifiable information and is therefore privacy safe.

The Explainer Video below explains what RSMB Fusion is, how it works and the benefits of this solution (note: video contains audio).

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What are the Applications for RSMB Fusion?

• ‍Enhancing Customer Understanding: Combine fragmented in-house databases to create a 360-degree view of customers;‍
• Optimising Marketing Strategies: Integrate in-house data with industry planning datasets like IPA Touchpoints for better audience understanding and targeting;
• ‍Adding new targeting attributes: use surveys amongst a sample of customers to get additional data for targeting and expand across your whole customer database;
• ‍Improving Advertising Effectiveness: use in models to combine campaign data from different sources to better understand attribution and deduplicated reach.

and many more.

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What are the business benefits?

• Get more value from your data

• Make confident decisions

• Greater customer understanding

• Stay competitive and be more agile.

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Why RSMB?

We have delivered solutions using our fusion processes for many clients over more than 30 years, normally providing an end-to-end tailored service. RSMB Fusion is at the heart of the IPA Touchpoints Planner, widely used by the UK media industry.

We are now making this platform available for all, in an easy to use web front end, along with an easy to use REST API for a seamless integration experience with the data and analytics systems of your choice, enabling data fusion in your own products for an enriched user experience.

RSMB Fusion is available at an annual flat fee which means you can try a variety of fusions, refine and update them as frequently as you like.

Alternatively, if you don't feel confident doing all or part of the process we can manage the process in whole or part for you.

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How does RSMB Fusion work?

RSMB Fusion merges datasets by linking common variables, such as demographics or purchase history. It uses advanced techniques to ensure the data is accurate and useful, giving you a richer understanding of your customers.

The Explainer Video below goes through the process of running a fusion using the platform.