Solutions New

Maximise the potential of your data with RSMB's expertise.

We work with clients to make better use of their data, enabling them to improve their offerings and build stronger connections with their customers.

Single Customer View Combine multiple datasets into a single view to improve decision-making.
‍Better Consumer Understanding: Enhance your marketing strategies with precise customer segmentation, enabling tailored messaging.
‍Data Cleaning: Ensure your datasets are free of errors and inconsistencies, and in a seamless, consistent format, enabling reliable and effective usage across your organisation.
‍Solutions that meet Your Needs: You can tap into our expertise or you can licence our Fusion Platform and get started on your own data integrations.

Complete our quiz and see how RSMB may be able to help you better use your data.

Data Enrichment
Case Studies

IPA

Enrichment

More Information on Data Enrichment

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Cost effective targeting

Data Silos and Fragmentation

RSMB excels in developing measurement solutions for organisations that need to measure audiences and understand cross-media audience behaviour.

Stay ahead in a dynamic media landscape with RSMB's innovative audience measurement solutions.

RSMB is at the forefront of audience measurement, working with clients like UK measurement bodies Barb and RAJAR and continuously evolving our solutions to meet the changing needs of the industry.

Cross-Media Measurement: Analyse audience behaviour across platforms with our comprehensive cross-media measurement models.
Hybrid Measurement: Blend traditional and digital measurement approaches to provide robust audience data in today’s evolving media landscape.
Accurate Data Outputs: Ensure your audience measurement is precise and fit for purpose with our reliable data solutions.
Quality at the Core: Whether monitoring our own outputs or auditing the work of others, we place quality assurance at the heart of everything we do.

Measurement
Case Studies

Barb

Measurement

RAJAR

Measurement

Sky

Measurement

More Information on Measurement

Cross-Media Measurement

We validate the methodologies you or suppliers use to ensure the data is reliable and trustworthy

Ensure the credibility of your data with RSMB's independent methodology validation services.

As the media landscape evolves and audience currencies change, ensuring the credibility of your data has never been more critical. RSMB offers a range of solutions to help you stay ahead.

Independent Validation: Collaborate with RSMB to independently review and validate your methodologies, ensuring they meet the highest standards.
Statistically Rigorous Validation: Benefit from our rigorous statistical reviews, ensuring the reliability of your measurement methodologies, data sources and outputs.
‍Alternative Currencies: Validate alternative audience currencies to ensure they are fit for purpose, aligned with industry standards.
‍Help Prepare for Audits: We can help you prepare your submissions for audit or accreditation, for example to the MRC to ensure the process goes as smoothly and speedily as it can.

Validation
Case Studies

Samsung

Validation

More Information on Validation

Independent Validation of New Metrics

Our Solutions

How we help clients achieve
better outcomes through better data

Maximise the potential of your data with RSMB's expertise.

Stay ahead in a dynamic media landscape with RSMB's innovative audience measurement solutions.

Ensure the credibility of your data with RSMB's independent methodology validation services.

Let’s Work Together

Our Solutions

How we help clients achieve better outcomes through better data

Maximise the potential of your data with RSMB's expertise.

Stay ahead in a dynamic media landscape with RSMB's innovative audience measurement solutions.

Ensure the credibility of your data with RSMB's independent methodology validation services.

Let’s Work Together

How we help clients achieve
better outcomes through better data