Media Owners and Platforms and RSMB

In a fragmenting and increasingly digital environment, Media Owners and Media Platforms face the challenge of ensuring that they can monetise the audiences consuming their media and increasingly media owners are developing their own solutions for measurement and to demonstrate incremental reach.

How RSMB can help

RSMB has extensive experience of audience measurement across and within media, including the latest innovations. We support media owners and media platforms by:

• developing solutions to enhance measurement and planning such as our work with RAJAR to incorporate mobile panel data into the currency
• developing and operating cross-media solutions such as our work for Barb on the Advance Campaign Hub planning tool and CFlight
• evaluating third party solutions and developing proof of concepts such as our work evaluating the WFA North Star / Origin initiative in the UK and France

We have built a reputation for delivering gold standard solutions and clients value not just our expertise but our commitment to quality, transparency and even-handedness.

Results you can expect

When we are involved in any measurement project, as a one-off or a long-term contract we deliver solutions that are designed to be robust and credible in the market.