Our tailored service enables you to leverage your existing data alongside that of IPA TouchPoints, giving you a precise understanding of how your customers engage with media across channels. By blending your in-house datasets with IPA TouchPoints’ multi-media insights, you gain a richer, more tailored view of your customers' media behaviour, helping you identify the best channels and platforms for your marketing messages. Whether you’re looking to optimise campaigns or tailor your targeting to specific customer segments, this integration service adds depth to your analysis, empowering more confident decision-making.
What is the IPA TouchPoints Channel Planner?
The IPA TouchPoints Channel Planner is the industry’s leading cross-media planning tool, providing cross-media reach and frequency calculations for your media plans. Using media consumption insights from the IPA TouchPoints diary data as a foundation, all major media currencies—Barb, RAJAR, UKOM, PAMCO, JICMAIL, ROUTE, JICREG, and more—are fused or modeled onto the IPA TouchPoints SuperHub.
The outcome? A powerful, multi-media, cross-platform planning dataset that delivers a holistic view of how your audience engages with media, allowing you to make more confident and effective media choices.
Benefits of IPA TouchPoints Integration
Maximise the value of your in-house data by integrating it with industry-standard planning tools.
Tailor your media strategy to align with your customers’ specific habits and preferences.
Improve targeting accuracy, ensuring you reach the right audience through the right channels.
Example Questions Your Expanded Dataset Can Answer
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Which media channels are most effective for reaching my customers?
How do my customers' media habits change throughout the day?
Which social media platforms are most relevant for my audience?
Do my customers listen to podcasts, and which genres are most popular?
How does media consumption differ between existing and potential new customers?
Things You Need to Know
Contact us today to learn how we can help you make your data work harder with the IPA TouchPoints Channel Planner.
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