Barb has announced  an upgrade to its pre-campaign planning tool, Advanced Campaign Hub. The upgrade features modelling by RSMB that enables advertisers and media agencies to plan campaigns on a wide range of streaming services that now additionally includes discovery+ and Netflix.

Initially launched in June 2020, Advanced Campaign Hub combines Barb panel data and first party data, with census level impressions supplied directly by the participating VOD services. It complements CFlight which provides post-campaign reporting on campaigns running across broadcasters’ linear and VOD services  which is also designed by RSMB.

To find out more about the Advanced Campaign Hub enhancement, see the Barb news item here.