RSMB Fusion, our cutting-edge data integration tool, is now available on the Snowflake Marketplace. This development makes it easy for businesses and public organisations to merge and enrich their data within Snowflake, enhancing their data-driven decisions. It is a native app which means that companies can install and run it entirely in their own Snowflake accounts, thereby providing the highest levels of governance, security and privacy.

Here’s what you can expect from the app:

• Privacy-Safe Data Integration: RSMB Fusion uses smart probabilistic matching to merge datasets without using personal information, ensuring compliance with privacy laws.
• Enhanced Customer Insights: Combine your internal data with third-party databases to get a full 360-degree view of your customers , helping you deliver better customer experiences.
• Optimised Marketing Strategies and Targeting: By integrate your in-house data with industry planning datasets like IPA TouchPoints you can achieve more effective campaign planning and less wastage.
• User-Friendly: With an easy-to-use web interface and native Snowflake integration, it seamlessly fits into your existing data and analytics systems, allowing you to customise it to match your needs.

By bringing RSMB Fusion to the Snowflake Marketplace, we aim to help organisations unlock the full potential of their data, leading to smarter strategies and better business results.

Want to know more about RSMB Fusion and how it can help your organisation? Check out our RSMB Fusion page for more info and how to book an informal call to find out more about what it can do.

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