At RSMB, we’re committed to ensuring robust, independent validation in media measurement. That’s why we’re excited to be advising Origin on the quality assurance framework for its cross-media solution.

Following our previous work assessing and testing the Virtual ID approach, we’ll now be focusing on the quality controls that help ensure that  Origin’s methodology, based on the WFA's Halo cross-media measurement framework, has been implemented accurately and delivers reliable data​.

Why does this matter?

For any measurement metric to succeed, stakeholders must have confidence in the data. Advertisers, media owners, and agencies need assurance that Origin’s methodology is sound and properly applied. Independent quality assurance plays a vital role in providing that confidence.

As Ross Wightman, RSMB’s Commercial Director, explains:

“Data quality is crucial for any measurement solution. We’re eager to apply our experience to help ensure Origin launches with an assurance framework that gives the industry confidence in the WFA/Origin methodology.”

RSMB has a long-standing role in validating audience measurement solutions and developing and operating quality assurance frameworks and we are delighted to be working with Origin on this important project.

The full Origin press release can be found here.