We Provide Clarity on
Consumer Behaviour
through Data Science

RSMB's sophisticated solutions help businesses make informed decisions, optimise advertising strategies and stimulate growth with enriched data.

Better Outcomes through Better Data
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RSMB redefines audience measurement to meet the demands of a changing world.
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RSMB independently validates
measurement methodologies to ensure
data is meaningful and trustworthy.
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RSMB cleans, models, and enriches datasets for reliable and actionable media solutions.
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RSMB's cutting-edge Fusion solution
enables you to combine datasets
seamlessly and reliably in-house.
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Tailored Solutions
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Media Owners
and Platforms

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Media
Agencies

Go!

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Measurement
Vendors

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Advertisers
‍

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Client Case Studies

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Barb

Measurement

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RAJAR

Measurement

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IPA

Enrichment

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Sky

Measurement

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Samsung

Validation

& More

More From RSMB

All

January 30, 2025

*New
RSMB to Develop Prototype for Barb Panel Plus

January 30, 2025

*New
RSMB to Advise on Origin’s Quality Assurance Framework

October 14, 2024

*New
RSMB Launches Customer Data to TouchPoints Integration Service

October 7, 2024

*New
IPA TouchPoints Channel Planner 2024 with data fusion by RSMB is here!

September 24, 2024

*New
Barb announces RSMB's enhancement of the Advanced Campaign Hub to include Netflix and discovery+

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October 11, 2024

  *New
Explaining co-viewing factors

May 18, 2023

  *New
Panel Balance: Essential to Creating and Maintaining an Effective Audience Panel

October 1, 2021

  *New
Playing the weighting game: How Rim Weighting Works

January 4, 2021

  *New
What is Regression to the Mean and why it is still important in media research?

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